Not by telling you what to do. By building the system that fully leverages AI to make better decisions and ship faster.
When it was just the founders, the team was the system. Taste, context, and decision authority shared one head by osmosis. You moved at the speed of a conversation, and the constraints of being tiny made most choices for you.
Then you raised, and you hired. You think you added capacity. You didn't, not yet. Smart people without your context generate more decisions, not fewer, and every call still lands on a founder's desk. Money gives optionality, meaning more decisions you now have to make.
This is not a people problem. It's a systems problem. The way you build products was designed for a different stage. Nobody has stopped to refactor it.
Better products come from turning signals from users, market, and team into faster, sharper decisions. AI makes that leverage real, but only when the right context reaches the right person for the right use case, with tools your team actually adopts.
We install that operating layer in stages, then keep it running, so shipping better and shipping faster stop being a tradeoff.
Two phases. Same spine.
A clear read of how your company runs today: how decisions get made, how information flows, which tools the team leans on, where the frictions are. Nothing changes before all of that is understood.
A plan for what changes, for whom, and in what order. Staged so your team absorbs one shift at a time, not all at once.
The knowledge your company runs on is scattered across documents, people's heads, conversations, and external sources. It gets pulled together into one layer the rest of the operation can draw from.
Tools matched to roles, wired to context. Not a generic AI rollout. The setup fits the work, not the other way around.
No system works without adoption. So training runs alongside the team until the new way sticks. The handoff isn't a doc, it's a practice.
A weekly synthesis with a point of view, not a digest. What matters, what to act on, what to ignore, where the product should move next.
What to build next, with a point of view behind it. Concepts, mockups, and wireframes when direction needs to be tangible.
Each person has all the context to make informed decisions.
You stop being the bottleneck without losing visibility.
Fewer meetings, clearer priorities, and less rework improve workflow.
Decisions follow user behavior and market data, not just intuition.
Shared guidelines on priorities and goals.
Access to one source of truth makes team collaboration effortless.
Discovery, planning, context, tools, adoption. Five steps, staged over 3–6 months. Your team comes out with a system they can run.
Weekly intelligence with a point of view. Insights, concepts, and wireframes when direction needs to be tangible.
| Engagement | Investment | Duration |
|---|---|---|
| Workflow refactor | €4,000 / month | 3–6 months |
| Product strategy | €3,000 / month | Ongoing |
| Advisory | €1,500 / month | Light touch |
I work with 2–3 clients at a time. The value comes from knowing your company deeply.
Ten years building products across edtech, marketplaces, and e-commerce, working across design, engineering, and AI. Products I've built have reached millions of users: one tripled conversion through personalization, another helped 70K+ women from underserved communities make money from DIY.
I've hired and led more than 50 designers, engineers, and operators, and mentored founders whose companies now move $100M+ per month.
I'm not a consultant who studies startups. I've been the founder in your chair. Devance is what I wish I'd had.
If the pattern above feels familiar, we should talk. First call is free and unhurried. I'll ask questions, you'll ask questions, and we'll both know by the end whether there's a fit. Available to start in June.